Mike’s Mission

alpha pic2As you can probably, and hopefully, tell by now…. this is clearly so much more than just weights, protein shakes and abs.

Everyday men can become their own perfect mix of James bond, Nelson Mandela and … Batman.

Life doesn’t just happen. I wholeheartedly believe that every man was born with the potential to become a real masculine leader in our society. Not only this but actually love his life! And it is my mission to help as many men as I can to realise this potential. This is the passion that gets me out of bed in the morning!


My big game with this issue is to bring this subject into the public forum. I want main stream media actually talking about the steady decline of the modern man and how we can – and must – solve this and create a new manhood!

I’m big on nailing down your values, creating a vision of your ideal life and vehemently going about making it reality.

My own personal core values are integrity, authenticity, education, freedom and health. So what you’ll see here and get from me is my authentic best to help men live a more awesome life and to break the shackles of mediocrity and see a change for the better in the men of today as a whole, toward the new alpha male. I’ll do my best to educate you in health and life so that you can live your best life.


Yeah but, what does ‘Alpha’ really mean? Isn’t it a negative term?

MLK quoteA question I inevitably get often is “What does the term ‘Alpha’ mean to me?”

Seeing as I wrote a book entitled Unleash Your Alpha, and my website and business are called the same- I get asked this a lot.

“What do you mean by alpha? Isn’t that usually a bit of a negative term?”

Yeah, it is. Unfortunately that term has been hijacked to have this negative, arrogant, even narcissistic connotation to it.

That’s why I’m fiercely determined to take the negative out of it and bring about a new definition; the New Alpha Male.

Because let’s face it, the macho, big-dick swinging “I’m better than you” alpha is a douche. Right?


Redefining ‘Alpha Male’- The True Alpha- our alpha

  • IMG_0429cWhen I say alpha I’m talking about a great guy. Traditionally- ‘one who leads’. Not one who degrades and uses others to advance himself and his own interests only.
  • The new alpha- a true alpha– is someone who knows who he is, he isn’t afraid to stand up for what he believes in, yet he’s empathetic to the needs and wants of others. He can be an ear and shoulder to console, yet he’s not a walk over. He has equal parts heart and backbone.
  • This man is in great physical condition, he’s not a narcissist, but he takes his appearance seriously and looks after himself without being conceited. He is confident in himself and his actions without being arrogant. He knows what he wants and he goes after it, without trampling others in the process. He’s kind, compassionate and considerate, yet driven and determined without being obsessed. He has integrity and is a man of his word. He’s open minded, humble and can laugh at himself.
  • He’s a man that knows we have two ears and one mouth and that we should look to use them in that proportion.
  • This man is a legend, someone people not only want to be around, but are drawn to.
  • He loves his life, is happy and goes after the things that matter most to him, whatever they may be; relationships, jobs, success, holidays, sex.


So, my question to you today is- is this you?

What do you need to work on in order to get closer to becoming ‘our alpha’?

It can be tricky, that’s why here at Unleash Your Alpha we want to make it as simple as we can to lay the guidelines for guys to follow.

So, here’s my top 5 tips to kick starting your alpha journey:

1)      Find your purpose- Think about what you love, what you hate and makes the hairs on the back of your neck stand on end. Having passion and love for what you do everyday is a major factor in ones ‘alphastatus’, and ability to nail down the other areas needed. Get some real direction and chase it. Priorities…

2)      Eat well 90% of the time- Quality meats, veggies, fruits, eggs, nuts. Simple real food with solid strategies in place, such as bulk food prep, are keys to nutritional success; top health and an alpha body.

hugh-jackman3)      Train like a beast- Train hard, train often and train with purpose. Often guys over-complicate training. Sticking to basic movement like squat, dead lift, lunge, pressing, chin ups and sprinting are the blueprint to athletic alpha success.

4)      Make sure to rest & relax- properly relax- Quality sleep, de-stressing, and looking at the world with a positive and happy frame of mind are crucial factors in healing, losing fat, gaining muscle and being healthy. This will impact heavily on your hormonal balance. Under-estimating recovery and chill time is an alpha killer.

5)      Take a look at yourself- You are a walking, talking, breathing brand. You need to make sure the you that the world sees is the you that you want the world to see. Always have your best foot forward- your personal brand is what people either like or don’t. Being a genuine legend is an alpha must have.


Have a think about these things, try take some notes on your definition and see how you go working on them.

Does this resonate and hit home? Do you think we need a new alpha male like this one? The come join the movement!

For more information about what it means to be alpha and how you can get private coaching to unleash the inner alpha inside of you, check out our online coaching pageor sign up to our regular premium content emails for FREE info by entering your details below and receive a free version of The Alpha Cook Book.

daniel-craig+mandela1+BatmanChristianBale = ALPHA

What are your thoughts on this new definition of Alpha? Do you agree? Do you think we could seriously do with more guys like this in the world?

If so, then please let us know (you can comment below) and join our cause. We are a community, join us on facebook and connect with Mike on Twitter and make sure you join our email newsletter (above) to get all the latest and best information to help you become the man you where born to be!


 Say goodbye to mediocrity 

UYA Bookmark_red_May14_Page_2

Write Your Comment